In today’s digital world, having the right photos for your website is essential for both your business growth and marketing. The right images can support you in creating a positive first impression of your brand; showcase your services, and draw more attention to your offer.
Whether you’re creating a landing page, or launching a completely new website, it is important to have the right visual content that will help your business stand out. This post will give you some examples of must-have photos that you should consider adding to your website to effectively market yourself and boost engagement with customers. You can build quite an extensive collection of images using the clues provided below.
1. A headshot/team portraits.
If you’re the face of your business, having a headshot is a must. People feel more connected to a brand when they know who is behind it, making them feel like they know you. It’s all about building trust between you and your customers. A headshot can be used in many places on your website, from the About me section to the contact page. It’s a great introduction to you, your values, and your business.
If you work with a bigger team, your clients will want to know who their point of contact will be, who is responsible for certain roles within the business. Team headshots have very similar role to the individual portrait. They help people connect and relate to your offer. They introduce your brand.
2. A banner/horizontal crop image.
Utilizing a landscape crop image on your website can be the perfect way to create an aesthetically pleasing and visually engaging landing page. By using this type of image, you can make the most of the full space available on your screen as well as create a unique look for your website. It can be used to showcase services, tools you use or promote your offer in an eye-catching way.
Using a landscape/horizontal crop photograph is a great way to ensure that your visitors get a good first impression of your business offering. It’s also an incredible opportunity to show off the creativity of your team and add a unique touch to your website.
3. You/staff interacting with your clients.
Every business should show how they work with their clients and the best way to do it is by providing a visual reference. A photo of you interacting with your customers can provide a valuable context about your process and give people an idea of how you work. It can also help build trust between you and your audience, as it shows that you take time to connect with people on a personal level. It’s a great way to highlight your unique approach and make sure that potential customers get an accurate picture of what it would be like to work with you, for instance, it could be a photo of the client consultation in your office.
4. You/staff providing a service.
A photo of you/staff providing a service is a great way to show how your offer looks like. It helps your clients visualize your process of work and adds a professional touch to it. This type of photo can show your potential customers what they can expect from you. It’s very useful for Services section of your page as this can lead directly to bookings. Don’t forget to incorporate props that are unique to your business, this will communicate your brand in a more cohesive and clear way.
5. A close-up.
Close-up photos are a great way to show the quality of your service. They allow to highlight the details and draw attention to the features that make it unique. They give your clients the idea of what they can expect when they book it. Close-up photos can be used to highlight different aspects of your service such as the process, tools used, final results etc. which can help attract more attention from the potential customers. By using this type of photos, you can create a diverse range of visual content that will showcase your offer in its best light.
Will it work for you?
You can tailor a collection of your branding photos depending on your needs and the size of your business. The ideas used in this post should help you make more informed decisions. Think what would work best for you. A few close-up photos, more images of you interacting with clients, service shots. Some may take up a lot of the space on your website. Just try to think like your clients, what they would like to know and see, what information they will be looking for and how to communicate it with the right images (great copy should help too 😉).
You have just a few seconds to make a good first impression when you meet a client in the real life. Your website works in a very similar way. It introduces you in the digital world and can either encourage your customers to do business with you, or it could even scare them off. Hopefully this blog post will inspire you to look at the branding photos for your website as a great opportunity to grow your business.
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Ready to find out what personal branding photography can do for your business? If you’re looking for a photographer working in Dundee, Edinburgh, Glasgow, Aberdeen and across the UK, feel free to get in touch. I’ll help you be more visible in your brand.